Publishing and scheduling

Create a post

1. Open Create post.
2. Choose the accounts it will go to.
3. Write the text. Optionally adjust it per network (for example, shorter for X).
4. Add photos or a video from your library, or upload them.
5. With “Insert snippet”, add saved hashtag groups, signatures or calls to action.
6. Publish now, schedule a date and time or save it as a draft.

Library

In Library you upload several photos and videos at once, find them by name or tag and see whether their format works for each network (for example, the aspect ratio for the Instagram feed or the JPG TikTok requires). “Use in post” takes them to the composer. A file used by a pending post can’t be deleted.

Before sending

We check each network's limits (characters, number of images, whether it requires a photo or video) and warn you in the composer, not afterwards.

Calendar

• Switch between month, week and day.
• Drag a post to another day to reschedule it.
• With “Select”, pick several posts and move, approve or cancel them at once.
• In each post's detail, the team can leave internal comments; type @name to notify someone.
• Below the calendar, create a private link to see it in Google Calendar, Outlook or Apple, or share it with your client.
• Open it to edit, cancel or see how it did on each network.
• You can edit it as long as sending hasn't started.

Evergreen posts

In the composer, “Publish again” (every 30, 60 or 90 days) means that once published, a copy is scheduled at the same time on the accounts still connected. Each copy inherits the option; to stop the cycle, cancel the next copy in the calendar or remove the option when editing it.

If something fails

If a network doesn't respond, we retry automatically with longer waits each time (up to 4 attempts). If the network rejects it (for example, an unsupported format), it is marked as failed with the reason and we email you. Other networks in the same post aren't affected.