TikTok
Publishing videos and photos to TikTok: privacy, commercial content and formats.
What you need
- A TikTok account (personal or business).
Connect
- In My networks, choose Connect on TikTok.
- Sign in to TikTok and accept the permissions.
Before publishing
TikTok's rules require you to choose, for each post, who can see it (there's no default), whether comments, duets and stitches are allowed, and whether it's commercial content (your brand or paid by a third party). shub.social shows the options your account has enabled.
What the composer checks
- Always a video or photos: one video or a photo carousel, not both.
- Photos in JPG or WebP (TikTok doesn't accept PNG).
- The maximum video length depends on your account; you'll see it when you pick the video.
- Branded content can't be private.
Common errors
- “TikTok only accepts JPG or WebP photos”: export the image as JPG.
- The video takes a while to appear: TikTok processes it for a few minutes after receiving it; we'll tell you if it's rejected.
- If TikTok rejects the post under its rules, the reason appears in the calendar.
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